RESOLUTIO
N RESEARCH
HIGH
MRI Magazine Initiatives ARF
January 9, 2007
Overview
• • • • MRI/NetRatings Fusion Preamble Study/Hard Copy Reporting Issue-Specific Study RFID
MRI/NetRatings Fusion
• Study designed to provide multiplatform brand reach for print/website media vehicles
− Fusing NetRatings data onto MRI respondents in Spring and Fall reports − MRI/NetRatings is currently seeking client input on nature deliverables − MRI has completed several fusion attempts − Anticipated initial delivery: end of 1st quarter, 2007
Preamble Study/Hard Copy Reporting • Goal is to distinguish between hard copy and Web/Internet exposure • MRI has completed a preamble study to understand implications of wording change • MRI has explored turnover issue in providing hard copy audiences
Issue-Specific Study
• Study designed to provide issue-specific audiences
− National Study is the currency– Variation of audiences around Spring and Fall estimates − Study used for marketing-mix modeling, postevaluation of a campaign, editorial/advertising information and guarantees(???) − Study is conducted on-line—on-going − Anticipated initial delivery: end of 1st quarter, 2007
RFID
• MRI is exploring the use of RFID technology to measure vehicle/ad exposure in magazines
Questions